Recently, smalls, a natural cat food brand with high protein from Los Angeles, and goodtype foundation, a font engineering company based in Oslo, jointly developed a customized font called "adieusmalls".
a screenshot of a cell phone
Adieusmalls font is based on the detailed introduction. This cat related font is based on the font change of adieu font (all fonts developed and designed by the good type foundation). In the future, smalls hopes that this font can improve the distinctive personality of famous brands and also make customers happy.
a screenshot of a social media post with text and a black background
At the beginning of the design of adieu font, the collaborative enterprise good type foundation carried out a lot of scientific research and records on various personal behaviors and postures of cats.
a screenshot of a cell phone
Finally, cat tail became one of the most critical participants in this font design. "Cats like to communicate and express with the human body. When they express their interest in something, the top of the little tail will produce a small hook. When the cat says happy, the little tail shakes. "
a drawing of a face
a drawing of a person
In the font design, the interior designer combines this characteristic of cat tail in a separate English letter. For example, in the English letters "U" and "e", there are small upward and downward hooks respectively. In the English letters "m" and "O", you can see the cat's tail shaking or curling up.
a close up of a device
Small packaging is inspired by the characteristics of cat walking. Interior designers feel that when the design scheme is applied to the product packaging, they can see several lively and cheerful kittens wearing and jumping in scattered English letters. This kind of way not only improves the challenge of the commodity, but also has some differences from the outer packaging of other products of the same kind.
a close up of a book
Smalls packaging
a close up of a sign
Smalls packaging
a close up of a sign
Smalls packaging
a close up of a sign
In the future, customers will see adieusmalls font on the company's website, packaging and its upcoming "Smalltalk" magazine. According to the detailed introduction, the key shooting and presentation of Smalltalk magazine comes from consumers' cats. In terms of design scheme, the magazine selects bright and colorful colors, and displays various kinds of lovely cats with the design style of easy and mischievous.
a cat sitting on a bed
Smalltalk magazine
a cat sitting on a table
Smalltalk magazine
a cat with its mouth open
Smalltalk magazine
a cat with its mouth open
Smalltalk magazine