Art Nouveau is a style of decorative art, architecture, and design prominent in western Europe and the USA from about 1890 until about 1920 and was characterised by intricate linear designs and flowing curves based on natural forms and an ‘earthy’ colour palette.

    These identifiable flat, outlined illustrations and hand-drawn typefaces leads to Art Nouveau sometimes being confused with Art Deco, but there is a clear distinction between the two. Art Nouveau looks hand drawn and prefers natural lines and shapes to the highly geometric shapes that define the Art Deco style.

a close up of a box

To Recap, the main characteristics of the Art Nouveau graphic design style are…

  • intricate hand drawn style
  • linear based designs
  • use of natural forms
  • regularly features female form